A competitive analysis is important to use when attempting to make a business better because it provides a place to grow from and find inspiration. I decided to use a health business as my competitive analysis. I think being able to see how people stay healthy and how they grow their cliental is important. A gymnastics gym wants to do those same things, keep their gymnasts safe and healthy as well as grow their team of gymnasts. My organization differs from others because of its location in Texas, not many gymnastics gyms are around here. It differs because it costs less than the others around here as well. The size of the gym is large and spacious and has a great division for organization of the actual building. The gym also has great a great staff and awesome employees.
My Pinterest board highlights some health companies, some ways to increase an email list, literal gymnastics moves and ideas, as well as some tips for health coaching. I think by combining all these pins it will help to increase the gymnastics gym by using them all to their strengths.
My organization’s image in itself has evolved over the past year. I think it has room to grow for sure. The field that gymnastics is in has taken a toll this last year with everything that has happened due to the sexual abuse cases. I believe the image of gymnastics could increase within my organization for sure. I believe highlighting the fun, safe and exciting aspects of this gym will help separate it from other gyms in the area. I think being open about what has been going on would be great to showcase. There is definitely room to explore the direction the image and message should be going but, Empire can totally do it.
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